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Candy Machine - Candy Bouquet - Candy Store - Chocolate Candy

Making Chocolate - Chocolate Fountain - Chocolate Bars - Lindt Chocolate






National Geographic Kids Just Joking 3

RRP $14.99

Click on the Google Preview image above to read some pages of this book!

Q: What sound to porcupines make when they kiss?
A: Ouch!

Q: What do you get from a cow after an earthquake?
A: A milkshake!

Q: Why did the golfer wear two pairs of pants?
A: In case he got a hole in one.

Packed with even more of the silly jokes that kids love, including knock-knocks, tongue twisters, riddles, traditional question and answer jokes, and more, Just Joking 3 will be presented in National Geographic Kids' colorful, photo-driven style. Laughing animals, funny people, and other colorful photos are paired with each joke, adding an extra laugh on each page. National Geographic Kids' signature square trim size and candy-colored palette make this fun-filled book perfect for tossing into a backpack to share with friends at school or camp.


Kids And Branding In A Digital World

RRP $298.99

Click on the Google Preview image above to read some pages of this book!

As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers.

Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands.

Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.


Phonics Vowels (flash Kids Workbooks)

RRP $14.99

Click on the Google Preview image above to read some pages of this book!

Help your beginning reader build motivation and confidence in reading. This workbook introduces your child to vowel letters and their sounds. Learning to recognize and understand vowel letters is a crucial first step in learning to read. The activities in this book will give your child practice with these letters, putting him or her on the right path to becoming a successful reader. Best of all, your child will have fun completing the colorful, engaging activities in these books. Look for Flash Kid's Phonics Consonants workbook to complete your child's introduction to phonics



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Golly Gum Drops Books

Candy Machine Candy Bouquet Candy Store Chocolate Candy
Making Chocolate Chocolate Fountain Chocolate Bars Lindt Chocolate

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