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Maker Projects For Kids Who Love Greening Up Spaces
Creative readers with a green thumb and an eye for design will be inspired to create their own gardening and landscaping projects in unique spaces. From vertical gardens to urban parklets, this title will motivate readers to "green up" spaces in their communities in a way that promotes environmental awareness, collaboration, and group planning. Profiles of innovators and their green creations encourage readers to embrace their own ideas and create their Maker visions.
Kids And Branding In A Digital World
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers.
Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands.
Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.
Coloring For Kids Cats And Kittens
A lovely A4 50 page coloring book for young kids 3+ on cats and kitten. Keeps children entertained for hours.
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